BrightLocal Exercises
Fill in the blanks to test your knowledge.
1
NAP consistency means Name, Address, and ___ must match exactly across all directories
const masterNAP = {
name: "Smith Plumbing LLC",
address: "1234 Oak Street, Austin, TX 78701",
: "(512) 555-0100",
rule: "Every character must match — no abbreviation variations",
};
2
Run a Citation ___ audit before building new citations to avoid paying for duplicates
const workflow = {
step1: "Run Citation to find existing listings",
step2: "Fix inconsistencies in existing listings",
step3: "THEN use Citation Builder to add new citations",
reason: "Building on a broken foundation makes problems worse",
};
3
Google ranks local businesses using proximity, relevance, and ___
const localRankFactors = {
proximity: "Distance from searcher — cannot be controlled",
relevance: "Does business match the query? — controlled via NAP, categories",
: "How well-known is the business? — controlled via citations, reviews, links",
mostActionable: "",
};
4
Data aggregators like Data Axle and Localeze distribute your NAP to ___ of downstream directories from a single submission
const aggregatorImpact = {
singleSubmission: true,
distributesTo: " of downstream directories",
majorAggregators: ["Data Axle", "Localeze", "Foursquare"],
propagationTime: "2-6 weeks",
priority: "Submit to aggregators before individual directories",
};
5
Respond to all reviews within ___ hours — negative reviews should be addressed within 24 hours
const responseProtocol = {
allReviews: " hours",
negativeReviews: "24 hours",
neverDo: "Argue publicly or ignore negative reviews",
alwaysDo: "Acknowledge, apologize, invite offline resolution",
};