CTV Advertising Exercises
Fill in the blanks to test your knowledge.
1
CTV stands for ___ TV — advertising delivered to television screens via internet-connected devices
const ctvDefinition = {
fullName: " TV",
devices: ["Smart TVs", "Roku", "Amazon Fire TV", "Apple TV", "Gaming Consoles"],
adFormat: "15 or 30-second non-skippable video in streaming content",
completionRate: "95%+",
};
2
Vibe.co allows CTV campaigns with a minimum budget of $___
const vibeBudgetThresholds = {
absoluteMinimum: "$",
meaningfulDataMinimum: "$1,500-$3,000",
recommendedDuration: "2-4 weeks minimum",
geography: "ZIP code level targeting available",
};
3
CTV is primarily a ___ funnel channel that builds awareness and primes audiences for search and social conversion
const ctvFunnelPosition = {
position: " of funnel",
builds: ["Brand awareness", "Consideration", "Purchase intent"],
channelSynergy: "CTV awareness → Google Search captures intent → Meta retargets visitors",
measureSuccess: "Traffic lift, branded search volume, conversion lift in targeted ZIPs",
};
4
Recommended CTV ad ___ for awareness campaigns is 3-5 impressions per household per month
const ctvFrequency = {
metric: "Impressions per household",
awareness: " per household per month",
eventPromo: "7-10 in the 2 weeks before event",
tooLow: "1-2 — not enough to register brand recall",
tooHigh: "15+ — diminishing returns",
};
5
CTV video creative should display your brand name within the first ___ seconds to maximize recall
const ctvCreativeBestPractices = {
brandVisibility: "Show brand name in first seconds AND at end",
onScreenText: "Required — 20-30% of viewers watch with ambient noise",
length: "15 or 30 seconds",
cta: "Specific and simple — visit [url] or call [number]",
};