Google Ads Exercises
Fill in the blanks to test your knowledge.
1
Ad Rank is calculated from your bid × ___ × expected ad extension impact
const adRank = {
bid: "Maximum CPC you are willing to pay",
: "Google's 1-10 relevance rating (CTR, ad relevance, landing page)",
extensions: "Expected benefit of sitelinks, callouts, etc.",
insight: "High lets you outrank higher bidders at lower cost",
};
2
Exact match keywords use ___ brackets to match only that exact query or close variants
const keywordSyntax = {
broad: "plumber austin",
phrase: "\"emergency plumber\"",
exact: "plumber near me",
bestForNewCampaigns: "phrase and exact",
};
3
Target ___ tells Google to set bids to achieve your desired cost per conversion
const smartBiddingStrategies = {
"Target ": "Set bids to hit desired cost per conversion — good for lead gen",
"Target ROAS": "Set bids to hit desired revenue per dollar spent — good for e-commerce",
minimumData: "50+ conversions/month for reliable optimization",
};
4
Responsive Search Ads let you provide up to 15 headlines and ___ descriptions for Google's AI to test combinations
const rsaLimits = {
headlines: 15,
descriptions: ,
headlineMaxChars: 25,
descriptionMaxChars: 90,
googleTests: "Best headline + description combinations per user",
};
5
Negative keywords use ___ prefix to exclude queries from triggering your ads
const negativeKeywordExample = [
"free",
"DIY",
"how to",
"YouTube",
];
// These prevent ads from showing for
// "free plumber" or "DIY plumbing"