Meta Ads Exercises

Fill in the blanks to test your knowledge.

1

Meta Ads ___ demand, while Google Ads captures it — reflecting the difference between social browsing and active search intent

const platformDifference = {
google: "Captures existing demand — people searching with intent",
meta: " demand — interrupts scroll with relevant content",
implication: "Meta needs compelling creative; Google needs keyword relevance",
};
2

The Meta ___ is a JavaScript snippet that tracks website actions and sends data back to Meta for campaign optimization

const trackingSetup = {
"Meta ": "Browser-side tracking — requires JS on site",
"Conversions API": "Server-side tracking — more accurate post-iOS14",
bestPractice: "Use both for maximum signal coverage",
};
3

A 1% Lookalike audience is more ___ to your source audience and smaller; a 10% lookalike is broader and larger

const lookalikeAudiences = {
"1%": { similarity: "most ", size: "smallest" },
"5%": { similarity: "moderate ", size: "medium" },
"10%": { similarity: "least ", size: "largest" },
startWith: "1-3% for highest relevance",
};
4

Advantage+ ___ Campaigns let Meta's AI manage prospecting and retargeting allocation automatically — best for e-commerce with 100+ monthly purchases

const advantagePlus = {
"Advantage+ Campaigns": {
manages: "prospecting AND retargeting allocation",
bestFor: "E-commerce with product catalog",
dataRequired: "100+ purchases/month recommended",
},
};
5

If frequency on a cold audience exceeds ___, it is a sign of creative fatigue and you need new ad creative

const frequencyBenchmarks = {
coldAudience: {
healthy: "2-3 impressions per person",
fatigue: "above — CTR drops, CPC rises",
},
solution: "Launch new creative variations before fatigue sets in",
};