Meta Ads Exercises

Fill in the blanks to test your knowledge.

1

Meta Ads ___ demand, while Google Ads captures it — reflecting the difference between social browsing and active search intent

const platformDifference = {
google: "Captures existing demand — people searching with intent",
meta: " demand — interrupts scroll with relevant content",
implication: "Meta needs compelling creative; Google needs keyword relevance",
};
2

The Meta ___ is a JavaScript snippet that tracks website actions and sends data back to Meta for campaign optimization

const trackingSetup = {
"Meta ": "Browser-side tracking — requires JS on site",
"Conversions API": "Server-side tracking — more accurate post-iOS14",
bestPractice: "Use both for maximum signal coverage",
};
3

A 1% Lookalike audience is more ___ to your source audience and smaller; a 10% lookalike is broader and larger

const lookalikeAudiences = {
"1%": { similarity: "most ", size: "smallest" },
"5%": { similarity: "moderate ", size: "medium" },
"10%": { similarity: "least ", size: "largest" },
startWith: "1-3% for highest relevance",
};
4

Advantage+ ___ Campaigns let Meta's AI manage prospecting and retargeting allocation automatically — best for e-commerce with 100+ monthly purchases

const advantagePlus = {
"Advantage+ Campaigns": {
manages: "prospecting AND retargeting allocation",
bestFor: "E-commerce with product catalog",
dataRequired: "100+ purchases/month recommended",
},
};
5

If frequency on a cold audience exceeds ___, it is a sign of creative fatigue and you need new ad creative

const frequencyBenchmarks = {
coldAudience: {
healthy: "2-3 impressions per person",
fatigue: "above — CTR drops, CPC rises",
},
solution: "Launch new creative variations before fatigue sets in",
};

Meta Ads, Facebook, Instagram are trademarks of Meta Platforms, Inc.. DevForge Academy is not affiliated with, endorsed by, or sponsored by Meta Platforms, Inc.. Referenced for educational purposes only. See full disclaimers