Semrush Exercises

Fill in the blanks to test your knowledge.

1

To find keywords your competitors rank for but you do NOT, open the Keyword ___ report and read the "Missing" tab

const competitiveTeardown = {
step1: "Domain Overview → size up the competitor",
step2: "Keyword → you.com vs rivalA, rivalB",
readTab: "Missing → they all rank, you do not",
result: "A proven, prioritized content backlog",
};
2

A newer site with low authority should filter the Keyword Magic Tool to a Keyword Difficulty (KD) below ___% to find winnable terms

const winnableKeywords = {
tool: "Keyword Magic Tool",
filterKD: "below %",
filterVolume: "> 100 searches/mo",
filterIntent: "commercial or transactional",
rationale: "Low KD = fewer/weaker pages to outrank",
};
3

In Semrush intent labels, the query "best crm software" is classified as ___ intent — the user is comparing options before buying

const searchIntent = {
"what is a crm": "Informational",
"salesforce login": "Navigational",
"best crm software": "",
"buy crm subscription": "Transactional",
};
4

Authority ___ is the Semrush 0-100 metric estimating a domain's overall SEO strength — remember it is a Semrush model, not an official Google ranking factor

const domainStrength = {
metric: "Authority ",
range: "0 to 100 (logarithmic)",
blends: ["backlink power", "organic traffic", "spam signal"],
caution: "Comparative estimate — never report as a Google score",
};
5

The Position Tracking metric that aggregates your share of clicks across all tracked keywords into a single 0-100% number is called ___

const positionTracking = {
tracks: "your target keywords, daily, by device + location",
headlineMetric: " %",
meaning: "aggregate share of clicks across tracked keywords",
judge: "trend up over weeks = SEO is working",
};
6

The Site Audit crawl returns a 0-100 Site ___ score, with issues ranked Errors, Warnings, and Notices

const technicalSeo = {
tool: "Site Audit",
headlineScore: "Site (0-100)",
triageOrder: ["Errors", "Warnings", "Notices"],
fixFirst: "4xx/5xx pages, broken links, duplicate titles",
};

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