Video Script Structure

The structure for a business video script — covering explainer videos, product demos, investor videos, and case study videos. Every script requires a hook within the first 5 seconds to earn continued attention.

Syntax

claude-documentation

Hook (0–5 seconds): Earn attention immediately
Problem (5–20 seconds): Establish the pain clearly
Solution (20–40 seconds): Reveal the product
Key Benefits (40–70 seconds): 2–3 supporting points
Social Proof (70–80 seconds): Customer quote or stat
Call to Action (80–90 seconds): One clear next step
Visual Direction: [On-screen notes per section]

Example

claude-documentation

// 90-second explainer prompt
Write a 90-second explainer video script for [product].
Primary audience: [buyer persona]
Main emotion to evoke: frustration → relief
End CTA: book a demo
Requirements:
- Hook must use a question or bold stat
- No more than 3 key benefits
- End with exactly one CTA
- Include brief visual direction notes per section