NAP

Name, Address, Phone — the three pieces of business information that must be identical across all online directories. NAP inconsistency is the most common local SEO technical error.

Syntax

brightlocal

name: "Exact Legal Name"
address: "Street, City, State, ZIP"
phone: "(xxx) xxx-xxxx"

Example

brightlocal

// Correct: Consistent NAP
name: "Smith Plumbing LLC"
address: "1234 Oak Street, Austin, TX 78701"
phone: "(512) 555-0100"

// Incorrect: Inconsistent NAP
name: "Smith's Plumbing"    // different name
address: "1234 Oak St."     // abbreviated
phone: "512-555-0100"       // different format