Local Pack

The Google search result showing 3 local businesses on a map. Also called the "map pack" or "3-pack." Appears for location-based queries and is the primary target for local SEO efforts.

Syntax

brightlocal

Appears for: "[service] near me", "[service] in [city]", location-intent queries

Example

brightlocal

Local Pack ranking factors:
- Proximity: Distance from searcher
- Relevance: Business category match, NAP consistency
- Prominence: Citation volume, review count, rating, website authority

Tracking: Use BrightLocal Rank Tracker to monitor
Local Pack positions by ZIP code and keyword