Google Business Profile

Free Google listing that directly powers the Local Pack (map results). The most important single citation for local businesses. Completeness and optimization are critical ranking factors.

Syntax

brightlocal

business.name | categories | description (750 chars) | photos | hours | posts

Example

brightlocal

GBP Optimization Checklist:
- Business name: exact legal name (no keyword stuffing)
- Primary category: most specific match
- Description: 750 chars with natural keyword use
- Photos: 10+ including exterior, interior, team
- Hours: complete and accurate
- Posts: weekly content updates
- Q&A: seed common questions