Content Distribution Playbook

// Pillar Content → 10 Distribution Formats

// THE 1-TO-10 FRAMEWORK
// Start with: 1 comprehensive blog post (2000+ words)

// FORMAT 1: Full blog post on your site (SEO)
Platform: Your website
Specs: 2000+ words, H1/H2/H3 structure, internal links
Adaptation: Optimize title tag, meta, add JSON-LD

// FORMAT 2: YouTube video (long-form)
Platform: YouTube
Specs: 16:9, 7-15 minutes, auto-captions, custom thumbnail
Adaptation: Script from blog outline, add visuals/demos

// FORMAT 3-5: Short-form clips (x3)
Platform: TikTok, Instagram Reels, YouTube Shorts
Specs: 9:16, 30-60 seconds each
Adaptation: Extract 3 key points, hook in first 2 seconds

// FORMAT 6: Twitter/X thread
Platform: Twitter/X
Specs: 10-15 tweets, lead tweet = hook + "thread 🧵"
Adaptation: Each H2 becomes one tweet, add numbers

// FORMAT 7: LinkedIn post
Platform: LinkedIn
Specs: 700-1300 chars, line breaks every 1-2 lines
Adaptation: Professional angle, hook on line 1, data-driven

// FORMAT 8: Email newsletter segment
Platform: ConvertKit / Resend / Buttondown
Specs: 300-500 words, one link to full post
Adaptation: Personal intro, key insight, link to read more

// FORMAT 9: Instagram/LinkedIn carousel
Platform: Instagram, LinkedIn
Specs: 8-10 slides, 1:1 or 4:5, bold text on each slide
Adaptation: Cover slide → key points → CTA slide

// FORMAT 10: Community + syndication
Platforms: Dev.to, Hashnode, Reddit (r/webdev, r/SaaS)
Specs: Canonical tag pointing to original URL
Adaptation: Add platform-specific intro, follow community rules

// TIME INVESTMENT
Pillar content creation:  4 hours
Repurposing all 10:       2 hours
Scheduling + posting:     30 minutes
Total for 10+ pieces:     ~6.5 hours