Google Ads Campaign Templates

// Structure: Account → Campaign → Ad Group → Ads + Keywords

// CAMPAIGN 1: BRAND
// Goal: Protect brand terms, cheapest CPC, highest Quality Score
Campaign settings: Search, Target CPA, brand keywords only
Ad Group: [Brand Name] exact match
Keywords: [devforge], [devforge academy], ["devforge academy"]
Negative keywords: competitors, unrelated industries
Sample RSA:
  Headline 1: DevForge Academy — Official Site
  Headline 2: Learn to Code with AI Tools
  Headline 3: Free Tutorials + Quizzes
  Description 1: The official DevForge Academy. Tutorials, references, and quizzes for modern developers.
  Description 2: Start with AI Fundamentals — free forever. Upgrade for certificates and advanced courses.

// CAMPAIGN 2: COMPETITOR
// Goal: Capture searchers considering alternatives
Campaign settings: Search, Maximize Clicks initially
Ad Group: Competitor names
Keywords: [competitor name] tutorial, [competitor] alternative
Landing page: /compare/[competitor] — show your advantages
Sample headline: Better than [Competitor]? See Why Devs Switch

// CAMPAIGN 3: HIGH-INTENT PRODUCT
// Goal: Capture solution-aware searchers
Ad Group 1: "learn javascript tutorial"
Ad Group 2: "python tutorial for beginners"
Ad Group 3: "AI development course"
Bidding: Target CPA once 30+ conversions/month
Negative keywords: free, youtube, reddit, w3schools

// CAMPAIGN 4: RETARGETING (Display)
// Goal: Re-engage website visitors who didn't convert
Audience: All website visitors (last 30 days), exclude converters
Bid: Target CPA 50% lower than search campaigns
Creative: Banner highlighting free trial / most popular tutorial
Frequency cap: 5 impressions/day per user

// PERFORMANCE MAX TEMPLATE
Asset Group 1: Tutorial-focused (headlines about learning, quizzes)
Asset Group 2: AI Development (headlines about AI courses, certificates)
Audience signal: Similar to your email list + website visitors
Goal: Sign-ups / trial starts

// VIBE.CO CTV CAMPAIGN TEMPLATE
// Goal: Brand awareness + sales lift on streaming TV
Campaign type: Streaming TV (CTV)
Objective: Brand awareness + incrementality
Audience: Custom segments based on purchase behavior (available in Vibe.co)
Creative: 15-second and 30-second video ads (generate with Vibe Studio or import from Atlabs)
Budget: Start at $2,000-$5,000/month for meaningful reach
Measurement: Incrementality (did this campaign drive sales above baseline?)
Optimization: Let Vibe.co AI optimize placement and timing for 2-4 weeks before adjusting

// ZEELY META CAMPAIGN TEMPLATE (for small businesses)
// Goal: Fast Meta ad launch with AI-generated UGC creative
Step 1: Paste product link into Zeely
Step 2: Select product to promote from imported catalog
Step 3: Generate 3-5 UGC-style video creatives + 3-5 static creatives
Step 4: Select best 2-3 creatives for launch
Step 5: Set audience targeting (Zeely suggests based on product category)
Step 6: Set daily budget ($10-50/day recommended start)
Step 7: Zeely reviews for Meta compliance, then launches
Step 8: Monitor dashboard for CTR, CPC, ROAS — optimize weekly
Note: Zeely charges subscription + 6-12% of Meta ad budget as service fee