Internal Business Case Prompt

An AI prompt for generating a champion-ready internal business case that advocates can use to present a software purchase decision to their CFO, CTO, or executive sponsor.

Syntax

software-sales-ai
Write an internal business case for purchasing [product] that a [title] can present to their [audience].

Situation: [describe the buyer's problem and context]
Our product: [what it does and key metrics]
Investment: [pricing]

Include:
1. Problem statement (business terms, no technical jargon)
2. Cost of inaction (quantified)
3. Expected ROI and payback period
4. Implementation risk mitigation
5. Three anticipated objections and responses

Example

software-sales-ai
Problem: Our deployment cycle averages 8 days — 2.7x our target. Each day of delay costs approximately $12K in delayed feature revenue based on our current run rate.

Solution: [Product] automates code review triage and CI/CD pipeline monitoring. Customer average: 60% reduction in review-to-merge time.

ROI: At $60K/year, payback occurs in under 3 months if we achieve 50% of reported customer improvement.

Implementation risk: Full integration takes 2 weeks with existing GitHub/GitLab setup. No infrastructure changes required.

Objection 1: "We can build this ourselves" — Response: We evaluated this. The build would require 3 months of senior engineering time at higher opportunity cost than the license.