Standing Business Brief
The one document every substantial request starts from. Written once, kept current, pasted ahead of the actual ask. It is what makes output sound like your business instead of a template — and it gives you exactly one place to correct a fact.
Syntax
tenant-onboarding
BUSINESS BRIEF — [Company name]
Last verified: [ISO date]
What we do. [services, concretely]
Where. [radius, and the exception rule]
Who buys. [segments, and what each one buys on]
Known for. [the two or three things customers actually say]
What we do NOT do. [referred out]
How we talk. [tone, and the phrases you refuse to use]
Standard inclusions. [what every quote covers; validity period]
Never stated without checking: [prices, warranty, licence and insurance
numbers, turnaround promises, any competitor claim]Parameters
| Parameter | Type | Description |
|---|---|---|
| Last verified | date | Re-read quarterly. If still true, re-date it. A stale brief supplies wrong facts confidently. |
| Never stated without checking | list | The seam between this document and the always-check list. Keep it explicit. |
Example
tenant-onboarding
BUSINESS BRIEF — Example Exteriors
Last verified: 2026-08-16
What we do. Pressure washing (house, driveway, roof soft-wash), gutter
cleaning and guards, window cleaning, deck/fence restoration.
Where. Portland metro, ~40 miles from base. No jobs under $2,000
beyond that radius.
Who buys. Homeowners 40+ in single-family homes (buy on trust and
appearance); property managers of small multi-family
buildings (buy on schedule reliability and invoicing).
Known for. Showing up in the window we promised. Soft-wash on roofs.
Before/after photos on every job.
What we do NOT do. Roofing repair, painting, landscaping, interior. Referred out.
How we talk. Plain, warm, specific. Short sentences. No "premier provider".
Standard inclusions. Setup, water, cleanup, haul-away of debris we generate.
Quotes valid 30 days.