Vibe.co Platform Guide: Setting Up Your First CTV Campaign

Account Setup and Campaign Creation

Vibe.co's self-serve platform guides you through campaign creation in a few steps:

Step 1: Define Your Objective

Vibe.co campaigns can optimize for:

• Awareness: Maximize reach and impressions at the lowest CPM
• Traffic: Drive website visits after ad exposure
• Conversion: Optimize for specific actions using their pixel

Most small and mid-size businesses should start with Awareness or Traffic — CTV is fundamentally a top-of-funnel channel, and conversion optimization requires more data to work effectively.

Step 2: Set Your Budget and Duration

• Minimum: $500 for a campaign
• Recommended minimum for meaningful data: $1,500-$3,000
• Duration: 2-4 weeks minimum to accumulate frequency and build familiarity

Daily budget vs lifetime budget:

• Daily budget: More predictable daily spend, easier to pause
• Lifetime budget: More flexibility for the algorithm to optimize delivery timing

Step 3: Build Your Audience

Geographic targeting options:

• National: Entire US (best for national brands)
• DMA: Designated Market Area — major metro regions
• State: Target specific states
• ZIP code: Hyperlocal — ideal for local businesses, events, or geo-specific offers

Demographic and interest layering:

• Add age and gender filters to refine reach
• Layer on interest categories relevant to your product
• For local businesses: keep geography tight and demographics broad

Step 4: Select Streaming Inventory

Vibe.co provides access to 500+ streaming apps and channels. Options:

• Premium packages: Higher-cost placements on well-known networks
• Run of Network: Algorithmic placement across available inventory for lowest CPM
• Genre targeting: Place ads within specific content categories (sports, news, entertainment)

For most advertisers, Run of Network with interest targeting achieves good reach at competitive CPMs.

Step 5: Upload Your Creative

Video requirements for Vibe.co:

• Format: MP4 (recommended)
• Recommended length: 15 or 30 seconds
• Resolution: 1920x1080 (HD) minimum
• File size: Under 1GB
• Audio: Required — viewers may be watching with sound

Review time: Vibe.co reviews creative for platform standards within 24-48 hours before your campaign goes live.

Measurement and Reporting

Vibe.co's dashboard shows:

• Impressions delivered
• Unique households reached
• Frequency (average times each household saw your ad)
• Completion rate
• Cost Per Completed View (CPCV)
• Geographic breakdown
• Device breakdown (Fire TV, Roku, Smart TV, etc.)

For conversion measurement, install the Vibe pixel on your website to track visits and actions from households that were served your ad.

Key Takeaways

• Vibe.co campaigns require $500 minimum, with $1,500-$3,000 recommended for meaningful data
• Start with Awareness or Traffic objectives for CTV — it is a top-of-funnel channel
• ZIP code targeting makes CTV viable for local businesses
• Review time for new creative is 24-48 hours