CTV Creative Best Practices

Guidelines for creating effective CTV video ads. Brand early (first 5 seconds), include on-screen text, one clear message, simple CTA, 15-30 second length.

Syntax

ctv-advertising

15-30 sec | Brand in first 5 sec | On-screen text | One message | Simple CTA

Example

ctv-advertising

// CTV creative checklist:
creativeChecklist: {
  length: "15 or 30 seconds",
  branding: "Logo/name visible in first 5 seconds",
  branding2: "Brand visible at end card",
  onScreenText: "Key message as text overlay",
  audio: "Professional quality — TV viewers expect it",
  cta: "Specific: 'Visit [site]' or 'Call [number]'",
  focus: "One core message only",
  hook: "Establish context and interest in first 3 seconds",
}

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