CTV Measurement

Methods for measuring CTV advertising effectiveness. Includes impression delivery, household reach, completion rate, and conversion lift measurement via Vibe pixel.

Syntax

ctv-advertising

Impressions + Reach + Frequency + Completion Rate + Pixel Conversion Lift

Example

ctv-advertising

// Key CTV metrics:
metrics: {
  impressions: "Total ad plays delivered",
  uniqueHouseholds: "Distinct homes reached",
  frequency: "Average times per household",
  completionRate: "% who watched the full ad (target 95%+)",
  cpcv: "Cost Per Completed View",
}

// Conversion measurement:
// Install Vibe pixel on website
// Track website visits from CTV-exposed households
// Compare traffic from targeted vs control ZIP codes

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