Frequency (CTV)

The average number of times each unique household sees your CTV ad. Too low = insufficient brand recall. Too high = diminishing returns. Target 3-5 for awareness campaigns.

Syntax

ctv-advertising

Frequency = Total Impressions / Unique Households Reached

Example

ctv-advertising

// Frequency guidelines by campaign type:
frequencyTargets: {
  brandAwareness: "3-5 per household per month",
  eventPromotion: "7-10 in 2 weeks before event",
  highConsideration: "5-8 over 30-60 days",
  tooLow: "1-2 — insufficient for brand recall",
  tooHigh: "15+ — diminishing returns"
}

// Advantage over linear TV:
// CTV allows precise frequency control
// Linear TV has no frequency capping

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