Backlink Analytics & Toxicity

Explores any domain's backlink profile — referring domains, anchor text, new/lost links, and an Authority Score per referring domain. The companion Backlink Audit flags a Toxicity Score on spammy links you may want to disavow. Use it to reverse-engineer competitor link strategy and to keep your own profile clean.

Syntax

semrush

Backlink Analytics (any domain) → Referring Domains · Anchors · New/Lost. Backlink Audit (your domain) → Toxicity Score + disavow

Example

semrush

// Reverse-engineer a competitor's links
1. Backlink Analytics → competitor.com
2. Referring Domains → sort by Authority Score
3. Filter to links YOU could realistically earn
   (guest posts, directories, resource pages)
4. That list = your link-building outreach targets

// Protect your own profile
Backlink Audit → Toxicity Score per link:
  0-44   likely fine
  45-59  potentially toxic — review
  60-100 toxic — consider disavow

// Disavow is a last resort; Google mostly ignores spam.

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