Keyword Gap

Compares your domain against up to four competitors and shows the keywords they rank for that you do not (plus shared, missing, weak, and untapped terms). The fastest way to build a data-backed content backlog: the "Missing" tab is a ready-made list of proven demand your rivals already capture and you do not.

Syntax

semrush

Keyword Gap → your domain vs up to 4 competitors → tabs: Shared · Missing · Weak · Strong · Untapped

Example

semrush

// The competitive opening, in one report
Input:  you.com  vs  rivalA.com, rivalB.com

Tab meanings:
Missing   → they ALL rank, you do NOT   ← start here
Weak      → you rank, but worse than them
Untapped  → at least one ranks, you do not
Strong    → you already beat them (defend these)

// Workflow:
// 1. Open Missing, sort by volume x low KD
// 2. Filter to commercial/transactional intent
// 3. Export → that is your prioritized content plan

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