Search Intent

The reason behind a query, classified by Semrush into four types: Informational (learn), Navigational (find a specific site), Commercial (compare before buying), and Transactional (act/buy now). Intent decides what CONTENT TYPE can rank. Match the intent or the best keyword in the world will not convert — or rank.

Syntax

semrush

Intent labels: I = Informational · N = Navigational · C = Commercial · T = Transactional

Example

semrush

// Same topic, four intents, four content types
"what is local seo"        → I → blog post / guide
"brightlocal login"        → N → a specific page
"best local seo software"  → C → comparison / listicle
"buy local seo audit"      → T → product / service page

// In Keyword Magic, filter by Intent to build the
// right funnel:
//   Informational → top-of-funnel content that earns links
//   Commercial/Transactional → money pages that convert

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