Site Audit: Fixing Your Technical Foundation

Site Health is your build status

Site Audit crawls your domain, checks 140+ technical issue types, and returns a 0-100 Site Health score with everything ranked as Errors, Warnings, or Notices. Treat it exactly like a bug tracker: Errors are the crashes.

Triage order

1. Errors first — the crashes: broken internal links, 4xx and 5xx pages, pages accidentally blocked from indexing in robots.txt, duplicate title tags and meta descriptions.
2. Warnings next — the degradations: slow pages and poor Core Web Vitals, missing image alt text, thin content, low text-to-HTML ratio.
3. Notices last — the nice-to-haves.

Fix, re-crawl, and confirm the Site Health score climbs. This is the least glamorous step and the one that quietly decides whether all your other work indexes at all.

Thematic reports worth knowing

Site Audit groups findings into themed reports so you can attack one class of problem at a time:

• Crawlability — can search engines reach and follow your pages?
• HTTPS — certificate and mixed-content issues.
• Core Web Vitals — loading, interactivity, visual stability.
• Internal Linking — orphaned pages, link depth, redirect chains.
• Markup — structured-data and schema errors.

Why foundation beats content

A brilliant article on a site riddled with crawl errors is a brilliant article Google may never index. Technical health is the multiplier on every other SEO effort — a small fix here can unlock rankings that no amount of new content would.

Key Takeaways

• Site Health is a 0-100 build status; Errors are crashes and come first.
• Triage Errors, then Warnings, then Notices — fix, re-crawl, confirm the score rises.
• Technical health is the multiplier on all other SEO work; fix the foundation before scaling content.