Ad Rank

The formula determining your ad position in the Google Ads auction. Calculated from bid × Quality Score × expected ad extension impact.

Syntax

google-ads

Ad Rank = Bid × Quality Score × Ad Extension Impact

Example

google-ads

// Actual CPC you pay:
Actual CPC = (Competitor Ad Rank below you / Your Quality Score) + $0.01

// Example:
// Your Ad Rank: 16 (bid $2.00 × QS 8)
// Competitor below: Ad Rank 12
// Your CPC: 12/8 + 0.01 = $1.51
// You outrank a $3.00 bidder with QS 4 (Ad Rank: 12)

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