Performance Max

AI-driven campaign type serving across Search, Display, YouTube, Gmail, and Maps from one campaign. Requires creative assets, audience signals, and conversion data to work effectively.

Syntax

google-ads

One campaign → Google AI → Serves across all properties

Example

google-ads

// PMax requirements:
requirements: {
  creativeAssets: "Headlines, descriptions, images, videos",
  audienceSignals: "Customer list or website visitors",
  conversionData: "30-50+ conversions/month minimum",
  pixel: "Conversion tracking must be accurate",
}

// When to use:
// After Search campaigns have built conversion history
// Not for new accounts without data

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