Negative Keywords

Keywords prefixed with - that prevent your ads from showing for irrelevant queries. Critical for eliminating wasted spend and improving campaign efficiency.

Syntax

google-ads

-keyword (prevent ads for this term)
-"keyword phrase" (prevent for this phrase)

Example

google-ads

// For a premium plumbing service:
negativeKeywords: [
  "-free",
  "-DIY",
  "-how to",
  "-YouTube",
  "-reddit",
  "-cheap",
]

// Process:
// 1. Build negative list before launch
// 2. Review Search Terms report weekly
// 3. Add irrelevant queries as negatives
// 4. Review and expand monthly

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