Target CPA

Smart bidding strategy that sets bids automatically to achieve your desired cost per conversion. Best for lead generation. Requires 50+ conversions/month.

Syntax

google-ads

Google sets bids to achieve: Conversions at or near your Target CPA

Example

google-ads

// Setting Target CPA:
// 1. Calculate your acceptable cost per lead
// 2. Set Target CPA near historical CPA initially
// 3. Tighten gradually as algorithm optimizes

// Example:
historicalCPA: "$50"
initialTargetCPA: "$55"   // Slightly above historical
after4Weeks: "$48"         // Tighten if performing well

// Warning: Setting $20 CPA immediately
// when historical is $50 = throttled delivery

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