Advantage+ Shopping

Meta's AI-driven campaign type that automatically manages both prospecting and retargeting. Best for e-commerce with product catalogs and 100+ monthly purchases.

Syntax

meta-ads

One Campaign → Meta AI manages prospecting + retargeting allocation

Example

meta-ads

// When to use ASC:
advantageShoppingCriteria: {
  businessType: "E-commerce with product catalog",
  monthlyPurchases: "100+ recommended",
  catalog: "Product catalog uploaded to Meta",
  conversionTracking: "Pixel + CAPI installed",
}

// What it manages automatically:
// - Audience allocation (cold vs warm)
// - Budget pacing
// - Placement distribution
// - Creative testing

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