Attribution Windows

Time window for attributing conversions to your Meta ads. Default is 7-day click, 1-day view. Must be consistent for accurate trend analysis.

Syntax

meta-ads

Click window: 1, 7, or 28 days
View window: 1 day

Example

meta-ads

// Default window: 7-day click, 1-day view
// A conversion is attributed if:
conditions: {
  click: "Person clicked ad within last 7 days",
  view: "Person saw ad (no click) within last 1 day"
}

// Warning: Do not change windows mid-campaign
// Changing windows invalidates period comparisons

// Shorter windows = more conservative attribution
// Longer windows = more conversions attributed (may include organic)

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