Conversions API

Server-side tracking that sends conversion data directly from your server to Meta, bypassing browser limitations. Improves data accuracy especially after iOS 14+ privacy changes.

Syntax

meta-ads

Server → Meta Conversions API → Campaign Optimization

Example

meta-ads

// Why use CAPI:
reasons: [
  "iOS 14+ blocks browser pixel for opted-out users",
  "Ad blockers prevent pixel from firing",
  "Server-side data is more accurate and complete",
]

// Best practice:
trackingSetup: {
  pixel: "Browser-side (still needed)",
  capi: "Server-side (additional signal)",
  combined: "Maximum signal coverage"
}

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