Meta Pixel

JavaScript snippet installed on your website that tracks user actions and sends conversion data to Meta. Required for conversion optimization, retargeting, and lookalike audiences.

Syntax

meta-ads

<!-- Meta Pixel Code -->
<script>
!function(f,b,e,v,n,t,s) { ... }
fbq('init', 'PIXEL_ID');
fbq('track', 'PageView');
</script>

Example

meta-ads

// Standard events to track:
fbq('track', 'ViewContent');     // Product page view
fbq('track', 'AddToCart');       // Cart addition
fbq('track', 'InitiateCheckout'); // Checkout start
fbq('track', 'Purchase', {       // Purchase
  value: orderTotal,
  currency: 'USD'
});
fbq('track', 'Lead');            // Lead gen form

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