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Headmaster's Portfolio

Go-to-Market (GTM)

A plan to bring a product to market and acquire customers. Defines target customers, channels, messaging, and launch sequence.

Syntax

business-and-strategy
// ICP → Positioning → Channels → Launch → Iterate

Example

business-and-strategy
// GTM FRAMEWORK

// Step 1: Define ICP (Ideal Customer Profile)
Industry: SaaS startups, 1-50 employees
Role: Founder, CTO, Head of Engineering
Pain: Shipping too slowly, spec quality issues
Budget: $50-500/month

// Step 2: Craft Positioning
"For [ICP] who [pain point],
[product] is a [category]
that [key benefit].
Unlike [alternative], we [differentiator]."

// Step 3: Choose channels
Awareness: content, SEO, social, word-of-mouth
Activation: free trial, PLG, demo
Conversion: onboarding, sales call
Retention: in-app guidance, success team

// Step 4: Launch sequence
Soft launch → beta feedback → public launch → paid growth