Pitch Deck Structure

// Slide: title | content | common mistake

// SEED STAGE PITCH DECK — 10 SLIDES

// SLIDE 1: TITLE
// Company name, one-line description, contact info, date
// Mistake: vague tagline ("The future of data")

// SLIDE 2: PROBLEM
// The specific, painful problem your ICP faces
// Mistake: problem is not urgent or not quantified
// Good: "Ops teams at 50-200 person companies lose 15h/week to manual data entry"

// SLIDE 3: SOLUTION
// Your product — what it does, not how it works
// Show a screenshot or demo GIF if possible
// Mistake: too technical, too feature-focused

// SLIDE 4: MARKET SIZE (TAM / SAM / SOM)
// TAM: total market if you won everything
// SAM: the realistic segment you address
// SOM: what you can capture in 3-5 years
// Mistake: inflated TAM with no bottom-up validation

// SLIDE 5: BUSINESS MODEL
// How you make money: pricing model, ACV, unit economics
// Mistake: "we'll figure out monetization later"

// SLIDE 6: TRACTION
// Revenue, users, growth rate, retention, logos
// Mistake: vanity metrics (app downloads, social followers)
// Good: "MRR: $12K (+40% MoM), 45 paying customers, 0% churn in 3 months"

// SLIDE 7: COMPETITION
// 2x2 matrix or comparison table — not "we have no competition"
// Show your unique position, not feature checklist

// SLIDE 8: GO-TO-MARKET
// First 12 months: channels, sequencing, CAC targets

// SLIDE 9: TEAM
// Founders + key hires — relevant experience only
// Why are YOU the right team for this problem?

// SLIDE 10: THE ASK
// How much you're raising, what you'll use it for, key milestones
// Good: "$1.5M SAFE on $8M cap. Use: 12 months runway.
//        Milestones: 200 paying customers, $50K MRR, Series A ready."