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OKRs

Objectives and Key Results — a goal-setting framework used by Google, Spotify, and most high-growth companies to align teams around measurable outcomes.

Syntax

business-and-strategy
Objective: qualitative goal
Key Results: 2-5 measurable outcomes (not tasks)

Example

business-and-strategy
// Company-level OKR (Q1)
Objective: Establish product-market fit

Key Results:
  KR1: Achieve NPS > 40 from 30+ survey responses
  KR2: Reach 500 paying customers (currently 120)
  KR3: Monthly churn < 3%
  KR4: 3 customer case studies published

// Engineering OKR (Q1)
Objective: Ship with confidence, not chaos

Key Results:
  KR1: Test coverage > 80% on all new features
  KR2: Mean time to resolve P1 bugs < 4 hours
  KR3: Zero security vulnerabilities in quarterly audit
  KR4: Deploy 3× per week (up from once/week)