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OKRs
Objectives and Key Results — a goal-setting framework used by Google, Spotify, and most high-growth companies to align teams around measurable outcomes.
Syntax
business-and-strategy
Objective: qualitative goal
Key Results: 2-5 measurable outcomes (not tasks)Example
business-and-strategy
// Company-level OKR (Q1)
Objective: Establish product-market fit
Key Results:
KR1: Achieve NPS > 40 from 30+ survey responses
KR2: Reach 500 paying customers (currently 120)
KR3: Monthly churn < 3%
KR4: 3 customer case studies published
// Engineering OKR (Q1)
Objective: Ship with confidence, not chaos
Key Results:
KR1: Test coverage > 80% on all new features
KR2: Mean time to resolve P1 bugs < 4 hours
KR3: Zero security vulnerabilities in quarterly audit
KR4: Deploy 3× per week (up from once/week)